The General Insurance, a popular car insurance provider in the US, has partnered with basketball legend Shaquille O’Neal to launch its latest branding campaign.
The new campaign, created in collaboration with Energy BBDO, features a series of TV and digital ads that showcase the brand’s commitment to helping customers get affordable and reliable car insurance.
In the ads, Shaq humorously portrays different customer personas, highlighting the flexibility and customization of The General’s policies.
The campaign also showcases the company’s “For a Great Low Rate You Can Get Online, Go to The General and Save Some Time!” tagline, which has been a staple of its advertising efforts for over a decade.
The General’s new branding campaign comes at a time when the auto insurance market is becoming increasingly competitive, with new players entering the market and established providers looking for new ways to stand out.
By partnering with Shaq, The General hopes to reach a broader audience and reinforce its position as a leading provider of affordable car insurance.
The new campaign is part of The General’s broader strategy to evolve its brand and improve its customer experience. In recent years, the company has made significant investments in digital technology and customer service, including a new mobile app and a 24/7 customer support team.
Overall, The General’s new branding campaign featuring Shaq is a fun and engaging way to showcase the company’s commitment to helping customers get affordable and reliable car insurance.