The road ahead for Tesla is a bit rocky. With a CEO facing scrutiny over his vocal far-right politics and the electric vehicle brand suffering because of it, Tesla needs a win. Investors are pointing towards a more affordable model being the answer and are expected to grill the automaker over the so-called “Model Q” during its earnings call on Wednesday. Here’s what we expect. Welcome back to Critical Materials , your daily roundup for all things electric and automotive tech. Today, we’re chatting about Tesla’s investors looking for answers on its supposed cheap car, European EV buyers surveyed say they’d rather buy a Chinese EV than give Elon Musk their money, and OEMs file suit against Europe over tariffs. Let’s jump in 30%: Tesla’s Shareholders Expected To Want Answers About
Tag Archives: Tesla
Jan
Tesla fell behind Toyota and Mercedes-Benz in “brand value,” a metric calculated by research and consulting firm Brand Finance. This metric appears to consider more of Tesla’s real-world performance and less of what the automaker has promised for the future. Its recommendation and consideration scores also fell sharply due to a lack of new models and CEO Elon Musk’s culture wars. Tesla’s trillion-dollar stock market valuation may feel like a badge of honor for fans and investors. Still, that figure is more a reflection of its artificial intelligence and robotics ambitions. A different metric tells a far less glamorous story. The automaker’s brand value has nosedived for consecutive years, falling to $43 billion at the start of this year compared to $58.3 billion a year ago, CNBC reported, citing data from
Jan
Electric vehicle registrations were down last year in Europe. Tesla, the largest solo player in the EV game, took a hard hit. The American automaker’s registration numbers fell by over 10%. There’s no getting around the fact that electric vehicle registrations went down last year in Europe. Depending on how many countries you take into consideration, EV registrations dipped between 1.3% and 5.9% in 2024 compared to 2023. That’s a stark difference to the United States and China, where EV sales were on the rise last year, so what’s going on in Europe? Let’s look at the numbers and try to figure out what happened. According to the European Automobile Manufacturers’ Association (ACEA), customers in the European Union registered 1,447,934 EVs last year, down 5.9% compared to 2023’s 1,538,106 cars.