As the world turns its attention to Kenya this weekend for the iconic Safari Rally, we are reminded once again of the enduring spirit of one of East Africa’s most treasured sporting traditions. More than just a high-octane motorsport event, the rally serves as a powerful platform for fostering regional integration, boosting tourism, and strengthening economic ties among East African nations. Dating back to 1953, the Safari Rally began as the East African Coronation Safari, commemorating the coronation of Queen Elizabeth II. While it has since evolved into a premier global event, its roots reflect the camaraderie and shared heritage that once defined the East African region. Today, this legacy endures, bringing together thousands of fans, businesses, and policymakers in a celebration of sportsmanship, adventure, and unity. This year, Kenya
