Tesla fell behind Toyota and Mercedes-Benz in “brand value,” a metric calculated by research and consulting firm Brand Finance. This metric appears to consider more of Tesla’s real-world performance and less of what the automaker has promised for the future. Its recommendation and consideration scores also fell sharply due to a lack of new models and CEO Elon Musk’s culture wars. Tesla’s trillion-dollar stock market valuation may feel like a badge of honor for fans and investors. Still, that figure is more a reflection of its artificial intelligence and robotics ambitions. A different metric tells a far less glamorous story. The automaker’s brand value has nosedived for consecutive years, falling to $43 billion at the start of this year compared to $58.3 billion a year ago, CNBC reported, citing data from
