ByteDance Develops US-Specific CapCut Version Amid TikTok Divestiture Pressure
ByteDance reportedly plans to launch a United States-specific version of its popular video editing app CapCut, according to industry sources. The move represents a strategic response to mounting regulatory pressure from Washington.
The Chinese tech giant faces a 2024 federal law requiring it to sell TikTok or face a complete ban in American markets. Creating a separate CapCut version for US users could help ByteDance maintain its video editing business while complying with national security requirements.
CapCut currently serves over 200 million users globally, making it one of the world’s most downloaded video editing applications. The app allows users to create professional-quality videos with effects, filters, and editing tools similar to desktop software.
A US-specific version would likely operate independently from ByteDance’s Chinese operations, potentially addressing lawmakers’ concerns about data privacy and national security. This approach mirrors strategies other Chinese tech companies have used to maintain American market access.
The timing suggests ByteDance is preparing multiple contingency plans as the TikTok divestiture deadline approaches. While TikTok generates billions in revenue, CapCut represents another significant revenue stream the company appears determined to protect.
Neither ByteDance nor CapCut representatives immediately responded to requests for comment about the reported plans. The company has consistently challenged US restrictions through legal channels while exploring compliance options.
