Apple Eyes Formula 1 Streaming Rights as ESPN Deal Expires
Apple is reportedly negotiating to acquire Formula 1 streaming rights in the United States, marking another major push into live sports broadcasting. The tech giant seeks to secure F1’s American broadcasting future as ESPN’s current contract expires next year, according to the Financial Times.
The potential deal would expand Apple’s growing sports portfolio significantly. Apple already holds exclusive streaming rights for Major League Soccer and select Major League Baseball games through Apple TV+. Formula 1 represents a premium global motorsport property with rapidly growing American viewership.
ESPN has served as F1’s primary U.S. broadcaster, helping fuel the sport’s American popularity surge in recent years. The Disney-owned network’s departure would create a substantial opportunity for streaming platforms to capture F1’s dedicated fanbase.
Apple faces competition from other major media companies reportedly interested in F1’s lucrative broadcasting rights. The bidding process reflects Formula 1’s increased value as American audiences embrace the sport, partly driven by Netflix’s popular “Drive to Survive” documentary series.
Securing F1 rights would represent Apple’s most significant sports acquisition to date. The move aligns with Apple’s strategy to differentiate Apple TV+ through exclusive live content rather than competing solely with traditional entertainment programming.
The negotiations remain ongoing, with no confirmed timeline for completion. Apple’s entry could reshape how American audiences access Formula 1 racing content.
