JoySports Partners with 2025 Absa Black Star Marathon as Official Media Partner
JoySports has secured a partnership deal with the 2025 Absa Black Star Marathon, expanding the Multimedia Group’s sports division into Ghana’s premier running event. The collaboration positions JoySports as the official media partner for the annual marathon competition.
The Absa Black Star Marathon attracts elite athletes, amateur runners, and recreational participants across multiple race categories. The flagship event features the Absa Ghana 42.2-kilometer full marathon, adhering to international marathon distance standards. Additional race options include shorter run/walk events designed for broader community participation.
This partnership marks a significant expansion for JoySports, which serves as the sports-focused arm of Ghana’s Multimedia Group. The media company will provide comprehensive coverage of the 2025 marathon, including pre-race preparations, live event broadcasting, and post-race analysis.
The annual marathon has established itself as Ghana’s leading distance running competition, drawing participants from across West Africa and international markets. The event combines competitive racing with community wellness initiatives, promoting fitness and healthy lifestyle choices among Ghanaian citizens.
Marathon organizers expect the JoySports partnership to enhance event visibility and attract larger participant numbers for the 2025 edition. The collaboration demonstrates growing commercial interest in Ghana’s sports and entertainment sectors, particularly in grassroots athletic events that engage diverse demographic groups.
The 2025 Absa Black Star Marathon date and registration details remain pending official announcement from event organizers.
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