Honor, the spin-off handset brand from Huawei Technologies, implemented further management changes this week after last Friday’s abrupt departure of its CEO, as the company prepares for a public listing amid cutthroat competition in the world’s largest smartphone market.
Following the appointment of Huawei veteran Li Jian last Friday to replace outgoing CEO George Zhao Ming, Honor’s management shake-up continued as its chief marketing officer (CMO) for the China region, Jiang Hairong, also tendered his resignation, according to a report by the China Business Journal on Monday.
The company’s global CMO, Guo Rui, will temporarily assume the China region role as well, according to the report. Further, Honor’s China sales chief Zheng Shubao will be replaced by eastern Jiangsu province’s regional head Chen Haoqian.
Honor confirmed the changes when contacted on Tuesday. “This is a routine adjustment of regional managers,” a company representative said.
The latest departures reflect internal complexities within the company after it underwent an organisational overhaul as part of preparations for an initial public offering (IPO), which was announced in November 2023.
