By making and releasing the re-recorded albums, Taylor Swift can regain ownership of the music.
On November 12, Swift released Red, ‘Taylor’s Version’, the second one of her past albums to be re-recorded.
The album was highly anticipated by fans, with Swift dropping hints and clues in the lead-up to the release. Many fans waited until midnight to hear the new album, and the UK time for the drop would be 7am to coincide with EST time.
Originally released in 2012, the Grammy winner artist chose to re-record her first six albums after the master recordings were bought by talent manager Scooter Braun, that to Taylor’s disapproval.
Thanking her fans on Twitter, Taylor shared that “It never would have been possible to go back & remake my previous work, uncovering lost art & forgotten gems along the way if you hadn’t emboldened me”.
It never would have been possible to go back & remake my previous work, uncovering lost art & forgotten gems along the way if you hadn’t emboldened me. Red is about to be mine again, but it has always been ours. Now we begin again. Red (my version) is outhttps://t.co/ZUAWDuv4jL pic.twitter.com/Ji26KdOlWQ
— Taylor Swift (@taylorswift13) November 12, 2021
The new Red album has 30 tracks, which include the 10-minute version of All Too Well, a fan favourite anthem. with some new additions including Nothing New featuring Phoebe Bridgers and Run which was made in collaboration with Ed Sheeran.
Why is Taylor Swift re-recording her albums?
Scooter Braun’s company Ithaca Holdings LLC in June 2019 purchased Nashville-based record label Big Machine which was founded by Scott Borchetta in 2005.
Big Machine signed Taylor Swift when she was a teenager and produced her first six albums. therefore, when Scooter Braun bought Big Machine, he acquired the masters to all of her music at $330 million.
Swift, after knowing that Braun would still profit off her work under the terms of the deal, Swift announced Monday that she had already begun re-recording her first six albums in an attempt to regain independence from the executive whose name alone regularly left her in tears.
Swift has stated that she has been repeatedly bullied by Mr Braun, and therefore publicly came out against the sale of her masters to him.
Swift decided to re-record her old albums, so that her fans can still listen to her music, while she can still earn money from them.
The superstar believes that “artists should own their own work for so many reasons.”