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Ford CEO: We Need EREVs Because Americans ‘Love Their Big Trucks’

Ford CEO: We Need EREVs Because Americans ‘Love Their Big Trucks’

Extended-range electric vehicles (EREVs) are a step between hybrids and EVs, with internal combustion motors that act as generators on longer trips. The technology may help Ford get around an “unsolveable” economics problem with large EV trucks: Consumers won’t pay for the super-sized batteries they require. Ram, Scout and General Motors are also betting on EREVs. Extended-range electric vehicles will be essential to the American market, Ford CEO Jim Farley said on the company’s earnings call Wednesday. The reason is simple: “Americans love their big cars. They love their big trucks,” he said. An extended-range EV, or EREV, is a technology that bridges the gap between a conventional hybrid and an electric vehicle. These cars operate as purely electric vehicles, with all of the vehicle’s propulsion coming from electric motors.