Kendall, Kylie & Gigi Ditch Coachella Style In Favour Of This Cult Scandi Brand

We’re not the only ones over the standard Coachella wardrobe. This weekend, Kendall Jenner, Kylie Jenner, Gigi Hadid and Emily Ratajkowski proved that it’s time to ditch the crochet crop-tops, denim hot pants and culturally insensitive bindis for a chicer approach. The label all these Cali girls called upon? Ganni.

A long-time not-so-secret weapon of every fashion editor’s wardrobe, this Copenhagen-based brand is best known for its easy dresses, cult Tees and aiding the resurgence of cowboy boots. Headed up by Ditte Reffstrup, the brand focuses on simple staples that can be styled and worn your way, and that’s exactly what the Coachella attendees did with their Ganni pieces.

First up, Gigi Hadid took on this season’s huge tie-dye trend once again by teaming Ganni’s cargo vest with floral combat trousers and a Louis Vuitton Murakami micro wallet fastened to her chest. It was a practical take on her usual style – with a serious nod to the utility trend that dominated the ’00s and we’re seeing coming back through right now.

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back! 🌞🌵🌅 day one

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Much like Gigi, Kylie Jenner jumped on board the tie-dye bandwagon, her’s instead coming in the form of a Canadian tuxedo. Topped off with a Dior bucket hat, Kylie kept a low profile in her denim ensemble, leaving her classic body-con looks for the second day of the festival. Her £430 jacket-cum-shirt and £330 jeans struck a silhouette more reminiscent of ’90s boybands than the one the billionaire has become known for.

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If there was one Coachella attendee breaking out from the usual festival mode this weekend it was Kendall Jenner. The 23-year-old braved the desert climes in leather trousers and the Ganni cowboy boots in classic black that have populated Instagram all season long.


Coachella – being the first festival of the year – has long set a precedent for festival fashion for the season ahead, even if most don’t have the roaring desert temperatures to contend with. Looking to the summer ahead


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