Adidas AG Picks AWS as Cloud Provider for SAP Workloads

Amazon Web Services (AWS), an Amazon.com, Inc. company, (NASDAQ: AMZN), announced that the sports brand adidas AG, one of the largest sports brands in the world, has selected AWS as its preferred cloud provider for SAP workloads.

With this announcement, adidas will migrate its SAP environment to AWS and implement a modern SAP S/4HANA platform. Running these business-critical SAP workloads in the cloud will enable adidas to digitize core business processes across its value chain to provide better consumer experiences, become a more data-driven business, and support new business models such as direct-to-consumer.

Adidas AG, also a shareholder in German football club Bayern München and Australian fitness technology company Runtastic. And as part of the announcement by AWS, Adidas AG SAP environments will be migrated to AWS to become a more data-driven business and enhance the direct-to-customer business model.

Running business-critical SAP workloads in the cloud would enable adidas to digitize core business processes across its value chain to provide better consumer experiences, become a more data-driven business, and support new business models such as direct-to-consumer.

Migrating and running its business-critical SAP environment to AWS cloud service would inter alia allow adidas to develop and deploy machine learning models with the help of Amazon SageMaker. Adidas could also run complex design work loads using AWS’ high performance computing capabilities. AWS’ Sustainability programs would also help adidas to reduce the environmental impact of its cloud usage.

“We want to drive innovation across our business, which includes everything from how we design our products to how we engage with the consumers who buy them. By committing to cloud infrastructure, we have the scalability and elasticity we need to handle the seasonality of our business during peak demand, and support the projected growth in our e-commerce business in the years to come,” said Markus Rautert, Senior Vice President, Technology Enablement at adidas AG. “Deploying SAP environments on AWS isn’t just about transforming our technology—it’s about transforming business opportunities and using AWS’s wide range of cloud capabilities to create efficiencies and bring us closer to consumers.”

“We are seeing a fundamental change in how consumer goods companies run their technology infrastructures. adidas joins the thousands of customers that run SAP on AWS, leveraging AWS’s reliable and scalable global infrastructure and unmatched SAP experience to provide key insights, drive innovation, and support the creation of new products and services,” said Greg Pearson, Vice President of Worldwide Commercial Sales at Amazon Web Services, Inc.

“We look forward to working with adidas on its SAP and digital transformation strategies that will help speed the introduction of new cloud-based customer experiences like its mobile app, tailored shopping, and personalized offers that deepen the consumer relationship,” he added.